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Sanitary ware brands in india |
The sanitary ware industry in India is growing by leaps and bounds. There
was a period when there were only a few companies manufacturing very basic
sanitary ware fittings which left the customers with very little choice.
However, of late there are a lot of international manufacturers who have either
set up shop in India or who are retailing their product in the country. This
had given a boost to the industry and taken it to a whole new level both in
terms of technology and design.
Success stories
There are many a success stories amongst sanitary ware manufacturers in India.
This is a direct result of the increased sales of bathroom accessories. There
are many reasons for this primary one being the fact that the thought process
behind the bathrooms is undergoing a change. People are no longer looking at
bathrooms as purely functional spaces instead they are now like the pride of
the house. People wish to get the best for their homes in sync with the latest
available in the market. Also there is a strong influence of what is happening
in other countries around the world. So people are asking for a bathroom that
is also a wellness room. Some examples from this are the toilet that also tells
you the sugar level, integrating a sauna and steam, Jacuzzi in the bath tub,
sound therapy, spa like facilities etc. The manufacturers thus are not limited
by budget and material and are able to provide the customer whatever is
demanded.
Why is the Indian market suitable?
As a country, India offers are huge market for the sanitary ware manufacturers.
Be it wash basins, bath tubs, cisterns, water closet, bidets, etc there are
numerous designs for bathroom accessories and with a lot of construction
activity going on the demand for these accessories has also gone up. Along with
it there is also a market for special sizes, forms and color to blend with
individual bathroom decor. The other thing that works in the favor of
manufactures is that the cost of production in India is still low. This allows
the manufacturers to play around with the cost. They can still afford to keep a
large profit margin without actually increasing the cost of the final
product. These conditions make India a
haven for sanitary ware manufacturers and they are encashing on this idea.
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